Red Devil Redux

I love it when a plan falls into place.

When I first assumed the Graphic Design role at Blue Mountain there were a few business units that I knew needed some refreshing. Red Devil Sports was one of these business units. The shop had great history solely based on its name, but no solid visual identity that tied everything together. I had some ideas about what I wanted to do with the brand, but never came across the right elements.

Playing games. Healing kids.

So, I’m currently participating in a 25-hour video game marathon to raise money for the Children’s Miracle Network and the Sick Kids Foundation through Extra Life.

If you feel like checking in, follow along on Twitter at @j_petznick.

Wakestock 2013 – A Social Experience

If you like going to events and actually watching what’s happening, don’t start doing social media for events.

Roxy Ride Days Blue Mountain

Was out today shooting the Roxy Ride Days event at Blue Mountain Resort. What do you get when you put 65 stoked girls in a private park with the Women’s Snowboard Federation and Roxy Pro Rider Erin Comstock? A heck of a day, that’s for sure. Check out some highlights after the tip.