Five years ago, Alex Lessard and Lance Rowbotham organized the first edition of the Five & Dime Lifestyle Tradeshow. I met Alex right around that time, and I’ve seen Lance and him build the show into an event that Ontario’s skate and snow industry looks forward to every year. I convinced the editors at SBC Business that the show’s fifth anniversary deserved some fanfare. Luckily the editors agreed with me, so I shot down to Toronto for the day to chat with Alex and Lance, and also headed out for their demo day at Craigleith Ski Club.
Five & Dime 2012 – Interview with Alex Lessard and Lance Rowbotham


